The traditional approach to online sales is to move target customers through a sales funnel. Once the sale is closed, we often view the process as completed and move on. In effect, we are allowing the customer to fall out of the funnel and off our radar.
There are four key steps along the journey to launching your online eCommerce store. These include 1) committing to eCommerce, 2) creating an implementation plan, 3) executing the plan, and 4) operating your online store.
Building your e-commerce store is tedious, but the real challenge is generating traffic that ultimately converts to sales. Generating organic traffic takes time, so many new e-commerce stores use paid traffic to generate those first conversions.
Content marketing is an interesting concept. In fact, you may notice it's the root of the blog post you are reading right now.
Now that you’ve entered the online marketplace, you’ll need to attract customers to your e-commerce store. This is the foundation of your new sales and marketing strategy, so approach it with care.
Business leaders that have mastered the brick-and-mortar marketplace have found themselves struggling with the complexities of eCommerce.
I get it. Selling online can be overwhelming, especially when you are approaching it for the first time. This was the case before the pandemic and is even more so now with all of the pressures that have accompanied 2020.
Things are still rapidly changing in the world due to coronavirus.
More businesses have closed - some perhaps for good - and others have made leaps towards...
Switching your employees to remote work isn’t easy - especially not in the face of a crisis like COVID-19 and the resulting economic strain it’s taking on businesses worldwide. But many businesses are doing it and pivoting out of necessity to keep the doors open, continue serving clients, and support their employees. But what does the success of remote work actually mean? At what point can you say, “We did it! Remote work is a success!”?