Digital Growth Blog

Stories and tips on eCommerce Strategy, Planning, Implementation and Operations. eCommerce Marketing. Digital Transformation. Sales and Service Automation.

Spreading Trust, Using Advocates to Meet New Prospects

Picture of Darren Dunn, Solutions Lead at Second Spring Digital Inc.
Spreading Trust, Using Advocates to Meet New Prospects

Here you’ve arrived at the final segment in the Customer Trust Circle series. You’ve successfully attracted strangers out of the notoriously deceptive digital marketplace. You’ve fostered prospects and converted them into customers, all the while generating trust in your brand. You’ve worked out some strategies for making and monitoring truly satisfied customers. Now what?

Nurturing Trust, Turning Customers into Advocates

Picture of Darren Dunn, Solutions Lead at Second Spring Digital Inc.
Nurturing Trust, Turning Customers into Advocates

We’ve navigated through an overwhelming and dishonest online marketplace and established the grave importance of trust in customer relationships. We’ve explored options for attracting strangers and developing relationships with prospects by offering free, high-value content and providing them with guidance as they embark on their buyer’s journey.