The traditional approach to online sales is to move target customers through a sales funnel. Once the sale is closed, we often view the process as completed and move on. In effect, we are allowing the customer to fall out of the funnel and off our radar.
There are four key steps along the journey to launching your online eCommerce store. These include 1) committing to eCommerce, 2) creating an implementation plan, 3) executing the plan, and 4) operating your online store.
Here you’ve arrived at the final segment in the Customer Trust Circle series. You’ve successfully attracted strangers out of the notoriously deceptive digital marketplace. You’ve fostered prospects and converted them into customers, all the while generating trust in your brand. You’ve worked out some strategies for making and monitoring truly satisfied customers. Now what?
We’ve navigated through an overwhelming and dishonest online marketplace and established the grave importance of trust in customer relationships. We’ve explored options for attracting strangers and developing relationships with prospects by offering free, high-value content and providing them with guidance as they embark on their buyer’s journey.
We know that customer trust is at an all-time low, so you’re taking a new approach to initiate meaningful interactions with the people your business serves. In the previous post, we explored how to address strangers that would benefit from your products and services, gaining their trust and transforming them into prospects.
Due in large part to the COVID-19 pandemic, the volume of noise in online advertising is at an all-time high. Subsequently, with digital advertisers coming at people from all angles, customer trust is at an all-time low. We explored this concept in depth in the first segment of this five-part series.
As consumers are inundated with more online marketing than ever, customer trust is—not surprisingly—at an all-time low. How is anyone supposed to tell the difference between a brand they can trust and a brand that is simply looking to grab a sale and go?
Building your e-commerce store is tedious, but the real challenge is generating traffic that ultimately converts to sales. Generating organic traffic takes time, so many new e-commerce stores use paid traffic to generate those first conversions.
Content marketing is an interesting concept. In fact, you may notice it's the root of the blog post you are reading right now.